While flying with a plane is like driving with a bus, flying with a balloon is like riding a bike. Not only when comparing the speed or the amount of people traveling in the same time, but it’s …. more of a direct experience.
You can feel the temperature of the air. You can also feel the warmth of the sun on your skin or the moisture in the air, but no wind. It’s an incomparable experience.
Usually balloons start early in the morning or later in afternoon to avoid thermal winds, that might endanger or at least complicate the landing and the start. When taking a gas balloon you could even start in the early morning and land after sunset, to avoid such problems. Unfortunately gas balloons nowadays are filled with hydrogen again instead of helium, although there was the Zeppelin disaster in Lakehurst near New York back in Mai 1937. But unfortunately helium is too valuable and rare to use it for ballooning.